Launching DataTag: Your New Edge in Digital Marketing

May 22, 2024
Russ R.
Discover the Identities Behind Anonymous Website Traffic and segment your website visitors by page views, income range, location, and more!

In today’s data-driven world, understanding who is visiting your website is more critical than ever. With DataTag, we go beyond merely identifying the company visiting your site – we reveal specific individuals, including names, email addresses, physical addresses, income demographics, and much more! Here’s how DataTag can transform your approach to audience building and targeting.

Segment Your Anonymous Visitors:

Imagine being able to segment your website visitors by page views, income range, location, and more. DataTag allows you to do just that, turning anonymous visitors into actionable insights.

Personal Data for D2C: Use information like age, gender, and income to create highly targeted marketing segments. For instance, if a particular income bracket frequently visits your high-end products page, you can tailor your marketing messages and promotions specifically for them.

Professional Data for B2B: Identify key decision-makers visiting your site. Knowing their job titles, company size, and industry can help you craft personalized outreach strategies that resonate with their professional needs and challenges.

Seamless Integration:

DataTag integrates seamlessly with marketing automation platforms like Klaviyo, Mailchimp, and Hubspot. This means you can take immediate action on the insights gathered, launching targeted email campaigns, personalized ads, and more without missing a beat.

Enhance First-Party Data:

Your existing first-party data becomes even more powerful when enriched with DataTag’s attributes. By syncing data sources directly with DataTag, you bridge the gap between first and third-party data, ensuring comprehensive audience insights.

Data Enrichment: Enrich your customer profiles with detailed attributes, including income, age, gender, and location. This level of detail allows for precise targeting and more effective marketing strategies.

Developing Strategies: Use historical data insights to develop data-driven upsell and cross-sell strategies. For example, understanding a customer’s purchase history and demographic details can help predict future buying behaviors and preferences, enabling personalized product recommendations.

Comprehensive Identity Graph:

Unlike other solutions that rely solely on IP addresses, DataTag employs a variety of attributes, including HEMs (Household Economic Modeling), mobile advertising IDs, and device IDs. Our comprehensive identity graph, which includes over 300 million people-based records, ensures a thorough understanding of your website visitors.

Precision Targeting: With detailed visitor profiles, your targeting becomes incredibly precise. You can deliver the right message to the right person at the right time, significantly increasing the likelihood of engagement and conversion.

Broader Reach: The ability to identify individuals across devices and platforms means you can maintain consistent and relevant messaging throughout the customer journey, from initial visit to purchase.

GDPR and CCPA Compliant:

In the age of stringent data privacy regulations, compliance is non-negotiable. DataTag adheres to GDPR regulations by excluding EU data and ensures CCPA compliance by allowing you to exclude California residents who opt out on your website from DataTag processing.

Privacy First: We prioritize user privacy and ensure all data handling practices comply with the latest regulations. This commitment to privacy builds trust with your customers, knowing their data is handled responsibly.

Consultation and Support: Our team is always ready to assist you with compliance questions and setup. Schedule a consultation to ensure your DataTag implementation meets all regulatory requirements.

Leverage DataTag for Superior Audience Insights

By harnessing the power of DataTag, you can transform anonymous website traffic into rich, actionable insights. This capability not only enhances your marketing efforts but also drives higher engagement and conversion rates. Stay ahead of the competition by leveraging DataTag to build precise, data-driven audience strategies.

Ready to unlock the full potential of your website traffic? Let’s get started with DataTag and take your digital advertising to the next level.

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