Louisville Metro Police Department

The Louisville Metro Police Department approached RedTag with a unique challenge. How do we recruit new officers and attract talent from other markets in today’s climate?

Humanizing the badge

Driving recruitment in a new world

Driving recruitment in a new world

RedTag teamed up with the Louisville Metro Police Department to shine a spotlight on the remarkable story of a hometown hero. Our "Legacy" video campaign was a hit, clinching several prestigious American Advertising "ADDY" Awards, including Gold for both "Television Commercial Campaign" and "Internet Commercial Campaign," as well as the Judge's Choice Award and People's Choice Award. The campaign received an exceptionally positive reception from the community, injecting fresh enthusiasm into the recruitment efforts and reinforcing community ties within the police department. We're honored to have had this opportunity to work closely with our community and remain dedicated to highlighting the incredible dedication and spirit at the heart of law enforcement.

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