Louisville Metro Police Department

The Louisville Metro Police Department approached RedTag with a unique challenge. How do we recruit new officers and attract talent from other markets in today’s climate?

Humanizing the badge

Driving recruitment in a new world

Driving recruitment in a new world

RedTag joined forces with the Louisville Metro Police Department to illuminate the captivating stories of individuals who proudly wear the badge of a police officer. We crafted heartfelt, interview-style narratives that delved into the profound experiences and responsibilities that accompany policing in the vibrant city of Louisville, KY. This innovative approach has been embraced with overwhelming positivity by the public, breathing new life into the recruitment process and strengthening the bonds within the Louisville Metro Police Department. We are deeply grateful for the chance to collaborate with our cherished community and are committed to championing the profound human spirit that lies at the core of policing.

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