Louisville Metro Police Department

Since winning the contract with LMPD, RedTag has significantly improved recruitment efforts, driving hundreds more applicants each year. More excitingly, our efforts around diversity have led to a dramatic shift in LMPD’s applicant pool. Our diversity numbers for African Americans and Hispanics surpass Louisville census data by a substantial margin.

Additionally, RedTag’s “Legacy” video campaign for the Louisville Metro Police Department has been recognized as the national benchmark for police recruiting videos by the FBI Media and Public Relations class, who requested to include it in their curriculum. This achievement is a testament to our commitment to shaping industries and setting new standards. The video, which shines a spotlight on the remarkable story of a hometown hero, was also local a hit, clinching several prestigious American Advertising “ADDY” Awards, including Gold for both “Television Commercial Campaign” and “Internet Commercial Campaign,” as well as the Judge’s Choice Award and People’s Choice Award. The campaign received an exceptionally positive reception from the community, with millions of views and positive engagement across social channels, injecting fresh enthusiasm into the recruitment efforts and reinforcing community ties within the police department.

We are honored to have had this opportunity to work closely with our community and remain dedicated to highlighting the incredible dedication and spirit at the heart of law enforcement.