Appalachian Triangle

RedTag launched the Appalachian Triangle brand, transforming Southeastern Kentucky's image from overlooked to a must-visit adventure tourism destination, showcasing its natural beauty and cultural richness.

Shift in Perspective

From concept to launch, driving a new narrative for Kentucky’s hidden gem.

Reimagining Southeastern Kentucky

The Appalachian Triangle was a vision brought to life by RedTag, in partnership with several county tourism boards. Tasked with crafting a brand from scratch, we aimed to shift perceptions of an area traditionally associated with poverty to one recognized for its breathtaking landscapes and rich cultural heritage. Our strategy highlighted the region's untapped beauty and adventure potential, inviting tourists to explore its hills and hollers. Through targeted branding efforts, we're successfully driving adventure tourism, encouraging visitors to "wander yonder" and explore everything from scenic views to small-town charm. The Appalachian Triangle now stands as a testament to the power of branding in changing narratives and fostering regional development.

More Projects