Based on PinkTag's year-over-year Shopify data, we grew sales 14X in November and 18X on Black Friday. Our conversion lift study showed that increasing the client's investment in Facebook ads was the fastest way to scale the business. Our overwhelming success caught the attention of our partners at Facebook, and they wrote a case study on our success. Soon after, we pushed the client to move into Facebook Live Selling. PinkTag began using Facebook Shops and Live Shopping to promote and sell its products, leading to a new revenue stream and more than doubling their sales. This was the basis for their second case study published by Meta Business.
Our partnership with Facebook is so important in many of our success stories, but especially here. For PinkTagBoutique.com, we employ a full-funnel approach across Google Shopping, Pinterest, TikTok, Facebook/ Instagram, email, and SMS/ MMS. Working in conjunction with our partners at Facebook, we've driven consistent returns of 10X ROAS or $10 in sales for every $1 spent on the platform. PinkTag's sales are up over 1,500% over the last year, and average daily sales continue to trend upward! PinkTag is quickly becoming one of the fastest-growing eCommerce brands in the US.