Riverhouse & Varanese Restaurants

John Varanese, chef and proprietor at two of Louisville, KY’s premiere restaurants, Varanese and Riverhouse, has made a name for himself delivering high-quality cuisine using only the freshest local ingredients.

The Pivot

RedTag worked closely with our friends at Varanese and Riverhouse to change the way we approached digital advertising for the restaurant industry of 2020.

Success Through Change

2020 was a challenging year for the restaurant industry. Imagine investing $3M+ in a new premier events venue only to see it shuttered for the foreseeable future. That’s what happened to our friend and client, John Varanese. Savor at Riverhouse, Louisville's newest and most scenic private event venue has yet to host many events. Fortunately, RedTag was able to help our client turn on a dime and change the way they were doing business. Instead of promoting reservations, our focus moved to curbside pickup and selling high-quality grocery items in bulk. John’s business prowess and tenacity is legendary, and we’re thankful to have played a role in his success. Our account executive, Tricia Fox, has been instrumental in helping John navigate the uncharted waters of a global pandemic.

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