Core Value Call-Outs

Each month we highlight team members who are living out RedTag’s core values. This round brought in a lot of nominations, and four people stood out for how clearly they embody what RedTag is all about.

Aaron Hooper – Discover Boldly

Aaron received five nominations that highlighted how he consistently pushes beyond the ordinary. Nolan noted how Aaron delivers in front of clients and makes bold choices that shape brands. Emily pointed to his work with Kentucky Proud, where he brought in new perspectives that impressed the client and kept us from falling back on “just do what worked last time.”

Lesley praised his leadership on the RedTag podcast “Coordinates UnKnown,” saying he refined the direction and ensured every voice was included. Chris highlighted Aaron’s “yes, and” attitude that makes him a fun, collaborative teammate. Amanda summed it up best by saying Aaron inspires creativity and thought leadership across the board.

Aaron shows us what it means to Discover Boldly — curious, creative, and never satisfied with ordinary.

Ana Rodas – Own It

Ana was nominated for the way she takes responsibility and drives results. Julia highlighted her role in pushing new ideas through the podcast and Influencer Event, which help RedTag discover new opportunities. Lesley pointed to her leadership on the Influencer Event and her outstanding work on Appalachian Triangle, which brought home RedTag’s Emmy.

Ana shows what it means to Own It — she takes responsibility, follows through, and makes sure RedTag delivers at the highest level.

Chris Dillard – Lead with Purpose

Chris also received five nominations. Derek shared how Chris built trust with Kentucky Proud by bringing thoughtful solutions that showed purpose. Aaron highlighted his robust digital strategy that wowed the client and worked seamlessly with the rest of the team.

Emily said Chris has raised the bar on culture, responsibility, and client service, always asking “why” before acting. Bill noted his intentionality and how he is already improving our systems. Katie praised his ownership of new accounts and the expertise he brings.

Chris lives out Lead with Purpose by connecting our work to the bigger picture, always seeking the why, and creating meaningful impact.

Katie Goodlett – Win as One

Katie received nominations that spoke to her empathy, initiative, and ability to build trust. Sophie called out how Katie adapts to each client and makes collaboration enjoyable. Amanda noted her strong client relationships with ShopCat, Steepleton, Black Diamond, and others, saying those clients know Katie will always fight for their success. She also praised Katie for taking initiative on holiday gifting, making sure the process ran smoothly and the team delivered.

Katie embodies Win as One by supporting both clients and teammates, staying humble, and reminding us that our success is shared.