Account Manager
Job Title: Account Manager (Full-time, in office)
Location: Louisville, KY
Company: RedTag
Role Overview:
The ideal RedTag Account Manager will bring deep experience in managing client relationships, leading integrated marketing campaigns, and acting as a strategic advisor to clients. This person will anticipate client needs, drive forward-thinking initiatives, and translate business goals into marketing success. You will be the primary client point of contact, responsible for understanding their objectives, shaping holistic strategies, and aligning internal teams to deliver impactful results.
Key Responsibilities:
Strategic Client Leadership:
- Serve as a trusted strategic advisor, proactively identifying client growth opportunities, marketing gaps, and innovation pathways.
- Translate business goals into actionable marketing plans and ensure internal teams are aligned with long-term client success.
- Present data-backed recommendations and facilitate regular strategic planning sessions with clients.
Client Relationship Management:
- Build, foster, and maintain strong, long-term client relationships built on trust, performance, and strategic value.
- Guide clients through change, campaign evolution, or new opportunities with confidence and vision.
Campaign Oversight & Strategy Execution:
- Lead the development and execution of marketing campaigns that align with client strategy and KPIs.
- Work closely with creative, media, and digital teams to ensure strategy is upheld throughout execution.
Account Growth & Consulting:
- Proactively identify upsell/cross-sell opportunities by understanding client pain points, market shifts, and brand trajectory.
- Leverage industry knowledge and performance insights to consult on new platforms, tactics, or channels.
- Collaborate with internal teams to regularly report on results, interpret campaign performance, and guide strategic optimization efforts.
Budget & Resource Stewardship:
- Manage scopes, budgets, and timelines while ensuring strategic alignment with client goals and measurable performance outcomes.
- Recommend smart reallocations based on performance insights and evolving client priorities.
What We’re Looking For / Qualifications:
- Bachelor’s degree in Marketing, Business, Communications, or related field.
- 5+ years of experience in Account Management or client leadership, preferably in an agency setting.
- Strong strategic acumen. Comfortable connecting business objectives to marketing strategies and communicating the “why” behind decisions.
- Exceptional communicator and relationship builder with a track record of leading complex initiatives.
- Highly organized and capable of managing multiple fast-paced initiatives with a proactive mindset.
- Naturally curious, confident in client rooms, and passionate about staying ahead of industry trends to provide thought leadership.
- A collaborative leader who can inspire internal teams and advocate for client success.