Mint Gaming Hall & Kentucky Downs

The Mint is home to more than 1,000 gaming machines, live music and entertainment, year-round simulcasting, classic dining options, and more than $4M in jackpots every month.

5.5X – 7.5X ROAS

RedTag consistently delivers returns of 5.5X to 7.5X for The Mint Gaming Hall.

Following the Data

RedTag handles all digital and social media advertising for the Mint Gaming hall in Franklin, KY. The location of the facility near the Kentucky/Tennessee border presents a number of challenges, mostly in regard to finding an audience that will make the trip to Franklin, KY for an evening of fun and excitement. We’ve used a series of tactics to drive messaging to lookalike audiences that are likely to convert to visitors, and we’ve seen a tremendous lift in play from Nashville and the surrounding area.

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