— but its popularity is no longer just tied to dance challenges and cute pet videos. With over 1 billion people signing in each month, it comes as no surprise that TikTok has become a place of discovery and information for users. In fact, nearly 40% of the Gen Z population prefers TikTok over Google for online searches.
most visited website in the year of 2021
Source: CBS News
people signing into TikTok every month
Source: Wallaroo Media
of the Gen Z population prefers TikTok over Google for online searches
Source: ABC News
TikTok SEO is gaining popularity as a way for businesses to connect with new consumers in fun and creative ways. If you’re not already advertising on TikTok, now is the time to launch your brand with TikTok SEO and marketing strategies to boost awareness and increase sales for your business
In July 2022, we were one of a select group of agencies that were invited to attend the first ever small business TikTok workshop, held in Austin, Texas, with the TikTok team. Our team was trained on TikTok advertising best practices by world-class TikTok experts. We examined award-winning case studies and actually created videos with leading TikTok creators.
Leveraging our decades of experience in social media marketing and advertising, we are committed to providing the best results possible for our clients in maximizing their investment in TikTok SEO.
There are many advertising agencies out there that claim to be TikTok SEO experts, but we will let our results speak for themselves. Time and time again we have helped our clients go viral on TikTok and increase their sales.
If you’re considering if TikTok is right for your business, continue reading below for insights into how our TikTok SEO services can help you grow your business.
Thanks to its authentic content and storytelling, TikTok has earned the trust of its billion followers as a place to learn about brands and businesses in a genuine way. Its highly personalized and user-centric algorithm delivers relevant content to each individual user based on their interests and interactions, creating what TikTok calls its infinite loop — a unique non-linear purchase path designed to meet users at every stage of the purchase process.
This interactive and personalized purchase process delivers users more of what they want, including engaging experiences that accelerate the buying process, leading to more sales for businesses that advertise on TikTok. In 2020, TikTok was estimated to bring in nearly $500 million in revenue in the US alone.
Through relevant and engaging content, combined with an ongoing TikTok SEO strategy, RedTag can help you create ads that deliver real impact.
estimated revenue in the US alone
Source: Wallaroo Media
of daily TikTok users want branded content to be fun and entertaining
Source: TikTok
likely than other platform users to say posting on TikTok allows them to show their creativity
Source: TikTok
As Gen Z turns towards TikTok for their online searches, a common theme emerges: customers want relevant results and answers fast. As people’s attention spans shorten, they’re no longer as willing to sift through advertisements and lengthy search results on Google to find the answers they need. This positions TikTok ads as an excellent way to reach your customers where they already spend their time with relevant and creative short-form video content that gets straight to what your customers want.
Using TikTok as a way to learn about new products and businesses is not new. In fact, many TikTok users already rely on the site to learn more about their interests, with 49% of users saying TikTok is a source of discovery and 35% of users saying TikTok is a place for them to learn something new. Nearly 40% of younger users admit to turning to TikTok instead of Google or Maps when looking for a place for lunch.
If you’re not advertising on TikTok already, you’re missing out on customers who are actively in search of businesses like yours.
of users saying TikTok is a source of discovery
Source: TikTok
of users saying TikTok is a source of discovery
Source: TikTok
of younger users admit to turning to TikTok instead of Google or Maps when looking for a place for lunch
Source: TikTok
Companies on the leading edge have already started to expand into TikTok SEO, along with allocating advertising dollars to their monthly media buying. Currently, Tiktok is leading in retail advertising, with the app being 1.7x more likely to introduce consumers to a new product than other leading platforms.
But, TikTok advertising is not just leading the way when it comes to product discovery — TikTok users are 1.4x more likely to purchase products they find on TikTok than users on other social media platforms and 1.5x more likely to convince friends and family to purchase products found on TikTok. After purchase, TikTok users are 2.4x more likely to post or tag a brand, leading to more brand engagement and loyalty.
estimated revenue in the US alone
Source: Wallaroo Media
of daily TikTok users want branded content to be fun and entertaining
Source: TikTok
likely than other platform users to say posting on TikTok allows them to show their creativity
Source: TikTok
Central to the TikTok experience, and part of what makes the platform so unique, is its highly personalized For You feed. Each user has highly-curated content recommended to them based on their likes and interests. This algorithm is determined by a number of factors, including user interactions, captions, sounds, and hashtags.
For businesses trying to be seen in as many For You feeds as possible, it pays to know not only what trends are popular but what trends are resonating well with your target audience. Using these trends, you can gauge which songs, hashtags, and topics are resonating with your audience and create engaging content with a higher chance of being seen by TikTok users who’ve interacted with similar trends in the past.
When it comes to TikTok SEO, hashtags and captions are the new keywords. Popular hashtags and on-screen text can work wonders in getting your branded content seen by users. However, it’s important to know the right keywords to use if you want to see the best from your TikTok SEO strategy.
Knowing what keywords and search terms are performing well in your vertical and creating videos around each of these trending search terms is a good way to ensure your brand is seen by people in the discovery, research, or consideration phases of the purchase journey.
Additionally, optimizing your SEO with on-screen text graphics and long-tail keywords helps your content get ranked in TikTok search results.
When it comes to branded content, TikTok users are looking for authentic and creative experiences. In fact, 44% of users want brands to be fun and entertaining, while 39% claim that joy and “lifting spirits” are key factors in their decision to purchase a product found on TikTok.
Building branded content that is authentic, creative, and genuine takes more than just selling your product or business — you must establish a distinctive brand that your audience connects to and interacts with. This means not only following the latest trends but skillfully adapting each trend in a creative that relates back to your product. In addition, you must be sure to optimize each creative for TikTok SEO, including using relevant on-screen text graphics and hashtags, acting fast on trends, and ensuring your videos are the right length to keep users watching until the end.
Though TikTok users are 1.4x more likely to purchase products found on the app than users of other platforms, it's still important to make the purchase journey easy for users. This means meeting your customers where they’re at in their journey, whether they’re just discovering your product or they’re ready to make a purchase. Creating TikTok SEO content with each user journey in mind, and ensuring you have a clear call to action and link to your site, will make it easier for users to convert from followers to brand ambassadors.
Additionally, be sure to cross-promote your TikTok advertisements across all platforms. This can help encourage your followers on other platforms to follow your TikTok as well, giving them a new and authentic way to interact with your brand.
As one of the first digital advertising agencies to embrace TikTok SEO, RedTag has been at the forefront of utilizing TikTok's powerful advertising platform to grow our client’s businesses. Our award-winning TikTok creative strategy and analytical expertise have helped our clients go viral on the platform and increase their sales. If you’re considering TikTok SEO for your business, our team at RedTag has the resources you need to help expand your brand and reach a wider audience.
