Marshall Auto Group

Crafting a new car-buying experience for Toyota, Chrysler, and Chevrolet franchises in the midst of a global pandemic.

Making Moves

RedTag sprung into action to help the Marshall Group pivot through uncertainty.

Adapting to the times

RedTag handles all digital and social media advertising for Marshall Chevrolet, Marshall Toyota and Marshall Chrysler Dodge Jeep RAM in Northern and Central Kentucky. The family-owned automotive group does over $100M in sales annually. So, when the COVID-19 pandemic hit, we had to act fast. RedTag implemented the “Marshall Cares” program with landing pages and messaging in less than 24 hours to promote at-home test drives, vehicle service pick-up and delivery, and contactless sales transactions. At the Marshall family of dealerships, customers always come first. So, when the challenge was presented, we acted fast to ensure Marshall was the first to act in unprecedented times.

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