University of Kentucky Athletics Department

RedTag, in partnership with Wrigley Media Group, built a fund-raising campaign for the K-Fund and the University of Kentucky Athletics Department.

$350m+

UK Athletics & K-Fund Capital Raise

Striving for Greatness

RedTag worked closely with the team at UK Athletics and Wrigley Media Group to develop a comprehensive plan to raise awareness and monetary donations for the K-Fund, the University of Kentucky's Athletics endowment. Based on four pillars: Embracing Tradition, Enhancing Experience, Leading Competition, and Providing Scholarships, the K-Fund supports the Athletic Department's mission to empower Wildcat student-athletes for success in competition, in the classroom, and in life.

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