University of Kentucky Athletics Department

RedTag worked closely with the team at UK Athletics and Wrigley Media Group to develop a comprehensive plan to raise awareness and monetary donations for the K-Fund, the University of Kentucky's Athletics endowment. Based on four pillars: Embracing Tradition, Enhancing Experience, Leading Competition, and Providing Scholarships, the K-Fund supports the Athletic Department's mission to empower Wildcat student-athletes for success in competition, in the classroom, and in life.