Bringing Appalachia to Life with a Cinematic Brand Film

We developed the concept, scripting, and handled all production in-house, beginning with audience archetypes that helped guide which attractions to feature. Our creative team wrote an original poem that became the voiceover script, pairing it with an atmospheric soundtrack by Kentucky-based band Sundy Best. Shot on location during peak fall color, the video showcases the region’s landscape with sweeping drone footage, cinematic pacing, and a focus on immersive storytelling.

The final deliverables included a 90-second hero film for broadcast and streaming, 30-second and 15-second cutdowns for social and digital platforms, and a short-form version for the website. Throughout, we collaborated closely with the client to refine the script and visuals, ensuring we captured not just the geography but the spirit of the region.

The launch film helped anchor the larger brand rollout and advertising campaign, generating awareness and planting a strong emotional connection with viewers.