From Local Gear Shop to a Launchpad for Adventure

The new brand began with a new logo that subtly incorporates the silhouette of Kentucky. It’s a mark that proudly roots the brand in place while inspiring exploration. Alongside the visual design elements, we took what already made J&H great and developed brand pillars centered around integrity, inclusivity, and advocacy, as well as a brand voice that’s friendly, helpful, and always up for an adventure.

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Their new Shopify-powered website extends the in-store experience in a way that reflects J&H’s warm, knowledgeable, and welcoming personality. Product pages, newsletters, and blog content all carry the brand’s new voice, making every click into a new journey. By putting community and accessibility at the heart of the brand, our work positions J&H Outdoors as more than a store. It’s an open invitation to explore and belong in the outdoors.