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Gallery Furniture

Modernizing a Houston Icon While Honoring Its Legacy

Gallery Furniture, led by the one and only Mattress Mack, has been a Houston, TX institution for decades. Known for incredible service, same-day delivery, and its deep ties to the community, Gallery Furniture wanted to evolve their e-commerce presence without losing their heart and personality. RedTag partnered with the team to build a digital presence that matched the energy and generosity of the brand while expanding its reach and performance.

Explore the Brief

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An E-Commerce Site Built for Performance and Designed for Authenticity
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Lead Gen and Content Strategy Centered on Community
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An E-Commerce Site Built for Performance and Designed for Authenticity

Our team handled the full migration of the old website to a new Shopify site designed to reflect the brand’s unique personality and Texas heritage. The new website is more than a digital storefront. It’s an online storefront fully integrated with the Gallery Furniture’s physical presence and built around their customer-first values.

Lead Gen and Content Strategy Centered on Community

Through data-driven digital marketing and social strategy, we more than doubled lead generation in the first month after taking over from the previous agency. TikTok became a standout platform, helping bring Mattress Mack to a new generation while showing off store products and brand personality. Content centered around Mack’s community work resonated deeply, reinforcing Gallery Furniture’s reputation as a force for good in their Houston home. At every level, the partnership between RedTag and Gallery Furniture is proof that you don’t have to choose between innovation and authenticity.