Elevating E-Commerce for a Legacy Workwear Brand
Blending Brand Grit with Digital Precision
We kicked off the project by developing a brand-forward strategy rooted in authenticity and product durability, built around the tagline “Workwear made to be worn out.” From there, we aligned all the platforms involved and reinforced that central message through copy, visuals, and UX across the entire customer journey.
An E-Commerce Experience Built to Perform
We optimized the site with a streamlined design, improved performance, and a restructuring of the customer journey to increase engagement and conversion. With a full Shopify integration across Meta platforms and social storefronts, the brand now offers a seamless experience to meet customers wherever they browse or buy.
Our team deployed advanced digital ad campaigns, constantly refining creative and audience targeting to maintain a 5x to 10x return on ad spend. Backend system improvements made it easier to manage inventory and orders while also enabling automated marketing flows for sustained engagement. From brand strategy to conversion, every touchpoint now works harder for ShopCaterpillar.
