Engineering Clarity and Capability for TrashRacks

Through discovery meetings and market research, RedTag gained a clear understanding of TrashRacks’ technical audience of engineers and contractors who value clarity and functionality. The insight guided a design approach that paired precision with polish, presenting complex product information in a simple, visually engaging way.

Inspired by the materials and environments of the industry, RedTag developed a refined visual identity featuring steel-toned colors, industrial typography, and subtle background drawings that conveyed engineering depth. Simplified navigation and streamlined product organization made it effortless for users to find specifications and models, while concise, accurate copy reinforced credibility.

At the heart of the new site is an interactive quote builder that intuitively displays product models and allows users to download relevant technical drawings instantly. Built on Webflow, the site offers both a dynamic user experience and a simple CMS TrashRacks can manage independently.

The TrashRacks team was a highly engaged partner, providing valuable input that refined language and structure, and they were very happy with the website that RedTag delivered. The client praised the final design for its clean aesthetic, seamless functionality, and clear alignment with their brand’s technical excellence.