Tapping into Philly Pride to Sell Out the 2026 PGA Championship
From Green Fairways to Broad Street
We kicked things off with our immersive Pathfinder workshop, diving deep into the PGA’s goals and the golf majors landscape. We interviewed local fans to get an unfiltered sense of the city’s energy and discovered an undeniable truth. Philly doesn’t just love sports. They live for them. Our strategy centered on tapping into that local pride.
PGA Prestige Plus Philly Passion
Equipped with these insights, we developed a creative strategy that evolved the PGA’s traditional look and feel. We introduced bold type treatments inspired by the visual language of beloved local sports teams, along with imagery that celebrated both the game and the city. Our creative paired iconic Philadelphia landmarks with photos of players from the strongest field in golf. The message was clear: this wasn’t just another golf tournament. It was Philadelphia’s next great sporting moment.
Agile Creative for a Dynamic Stage
Our campaign launched across Meta and Google, designed to meet audiences where they were scrolling and searching. Our team took an agile approach and adapted quickly to major golf moments, like when Rory McIlroy won the Masters and completed his first career Grand Slam. We quickly pivoted to spotlight his achievement, keeping our ads timely and compelling for fans already buzzing with excitement.
A Championship Victory Before the First Tee
The response exceeded expectations. The PGA team loved the creative and the way it tapped into local pride while maintaining the prestige of their brand. By summer 2025, multiple days of the 2026 Championship were already sold out. Across all platforms, the campaign generated 88,382 projected registrations, proving that when you blend strategic insight with nimble execution, the results speak for themselves.
