A Story of an Uncertain Future?

I was born and raised in Louisville, and deeply love this city. For the four years that I lived out of state, I relished any opportunity to come visit, and jumped on the first job offer that allowed me to move back. But the Louisville I returned to was different than the one I’d left. The vibe I felt was a city that felt like it was struggling, a city with an uncertain future.

A Story of Renewed Growth?

But that’s not the whole story. Louisville is growing and evolving. I see this personally working downtown, surrounded by numerous construction projects and the quiet bustle of a vibrant city. It’s easy to look back at the city and lament the old favorites that had to close their doors. But how many new places have opened since then? Some of my current favorite restaurants and bars are places that opened after the pandemic. 

The numbers back this up too. The latest report from the Louisville Downtown Partnership has some really encouraging numbers, but two that stood out to me are the $700M in current projects underway downtown, and $1.6B in projects that have been announced. Transformative investment is happening all around us.

A Story of Change and Opportunity.

The true story is that Louisville is changing. And to be honest, we’re not always a city that likes change. We like tradition, we like the Derby and Bourbon. And rightfully so, those traditions are a big part of what makes this city great.

But Louisville was founded as a frontier city on the edge of a young nation by pioneers with their eyes set on a bigger vision. And I think in tumultuous times like these, we need to call on that pioneer spirit once again.

Those are the kind of people we love to work with at RedTag. The pioneers, the wide-eyed voyagers with big, weird, exciting visions. In times like these, those people start building and making, and our team would love to build with you.

But if I can take my sales pitch hat off for a minute, I’m excited as a Louisvillian. Yes, this city is changing, and that involves loss, such as the recent news about Humana and Yum! downsizing their presence in Louisville. 

But it also involves opportunity. As someone who lives and works and plays on these streets, I’m excited and hopeful about all the people making cool things and doing amazing work in ways that are both loud and quiet. This is a vibrant, beautiful, weird city and we have the chance to celebrate and connect with the people who are doing amazing things. Let’s do more amazing things together.