The Arts Council of Indianapolis faced a major challenge in their branding – inconsistency in visuals and language, leading to confusion among their audiences. RedTag stepped in to create a unified brand identity that would resonate with the diverse community of artists and art enthusiasts.
RedTag first renamed the organization, then refreshed the existing logo with intentionality, aiming to build cohesion within the brand. The result was a unified and consistent IndyArts brand, where messaging and visuals work harmoniously to strengthen the arts community in Indianapolis. This cohesive rebranding effort elevated the organization's impact and connected artists and audiences through a clear, shared identity.