EAT YOUR BOURBON printed in the center over top an image of soy being mixed

American Beverage Marketers

Crafting Content Strategy for American Beverage Marketers

American Beverage Marketers (ABM), a global leader in cocktail mixers and syrups, turned to RedTag to elevate its digital presence and better connect with both professional bartenders and at-home mixologists. Their goal was to craft a content strategy that delivered both reach and relevance across multiple platforms.

Explore the Brief

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Pouring Creativity Into Every Channel
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A Recipe for Lasting Engagement
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Pouring Creativity Into Every Channel

RedTag led a full-scale digital transformation, starting with a robust content strategy and creative production effort. Our team produced over 3,000 videos and distributed them across ABM’s social platforms. Each video was tailored to the unique tone, audience, and algorithms of TikTok, YouTube, Instagram, and Facebook. Our content strategy was built to drive engagement with cocktail lovers, featuring everything from recipe inspiration to mixology tips and product highlights, all implemented according to a comprehensive content calendar to ensure a stream of rich content.

A Recipe for Lasting Engagement

The results were immediate and measurable. In 2023 alone, the campaign generated over 300 million impressions across platforms and inspired 60,000+ saved cocktail recipes from consumers—proof that content was not only seen but valued.

By mixing creativity, strategy, and performance marketing, we helped ABM tap into new audiences, deepen engagement with existing fans, and solidify its position as a go-to resource for cocktail culture.