Crafting Content Strategy for American Beverage Marketers
Pouring Creativity Into Every Channel
RedTag led a full-scale digital transformation, starting with a robust content strategy and creative production effort. Our team produced over 3,000 videos and distributed them across ABM’s social platforms. Each video was tailored to the unique tone, audience, and algorithms of TikTok, YouTube, Instagram, and Facebook. Our content strategy was built to drive engagement with cocktail lovers, featuring everything from recipe inspiration to mixology tips and product highlights, all implemented according to a comprehensive content calendar to ensure a stream of rich content.
A Recipe for Lasting Engagement
The results were immediate and measurable. In 2023 alone, the campaign generated over 300 million impressions across platforms and inspired 60,000+ saved cocktail recipes from consumers—proof that content was not only seen but valued.
By mixing creativity, strategy, and performance marketing, we helped ABM tap into new audiences, deepen engagement with existing fans, and solidify its position as a go-to resource for cocktail culture.
