Transforming an Equestrian Media Brand
A Platform as Dynamic as Its Audience
We began with a full redesign of the Horse Network website, creating a clean, responsive interface that showcases the platform’s diverse content, from breaking news and expert insights to entertaining stories and user-generated posts. We simplified navigation to help users discover new interests while staying immersed in the topics they love. Our team also built in powerful tools for social sharing, multimedia storytelling, and community interaction, giving users more ways to engage with each other and the brand.
Bridging Media and Marketplace
To support growth and new revenue streams, we integrated robust e-commerce capabilities directly into the platform. Users can now shop for equine products without ever leaving the site, creating a seamless connection between content, discovery, and purchase. Meanwhile, a brand refresh and optimized content strategy helped broaden the platform’s appeal to both serious equestrians and casual enthusiasts alike.
Redesigned for Growth and Longevity
In just three years, Horse Network saw a 400% increase in revenue, fueled by stronger engagement, expanded content offerings, and a growing e-commerce presence. Today, the platform stands as a thriving digital ecosystem—an all-in-one space where horse lovers connect, learn, shop, and share. And with RedTag as an ongoing partner, Horse Network is continuing to set the pace for equestrian media.
