A Mission to Empower and Protect Athletes
A Brand Designed for Every Athlete
We worked closely with the #WeRideTogether team to build a brand identity that was bold enough to empower change, yet gentle enough to feel welcoming and invite trust. Our team crafted a vibrant, dynamic design system that expressed the active joy of athletic competition while feeling safe and inclusive.
A Site with Purpose on Every Page
A single purpose guided every aspect of the website design: to help people find the help they need and to feel less alone. We structured the website to make it easy for athletes, parents, and organizations to access the critical resources they need. With a topic that requires sensitivity, our content strategy needed to communicate with clarity and care, offering both empowerment and compassion.
The website captured recognition at the Addy Awards, winning the Culturally Legit Award for its vibrant design. While our team was excited to receive industry recognition, what matters most is the deeper impact. We’re proud to be a part of such a powerful mission and help #WeRideTogether shift sports culture toward greater transparency, accountability, and care.
