Premium Packaging Rich with the Story of Premium Bourbon
Where Story Impacts Strategy
Our process began with a deep dive into Blanton’s history and the evolving landscape of luxury packaged goods. We analyzed market trends, collector behavior, and the expectations of bourbon connoisseurs to uncover what makes a special release feel special. The insight we uncovered was that bourbon lovers want more than quality. They want story, prestige, and experience.
Crafted to Be Coveted
RedTag created a refined label that honored the iconic Blanton’s aesthetic while introducing elevated design elements tailored to a premium collector audience. Subtle typographic enhancements, rich foils, and updated embossing created a sense of timelessness with just the right amount of modern edge. Beyond the visuals, the tactile elements of the design invited a richer experience with the bottle.
The 2019 Special Release became a coveted item on the secondary market and drew mentions across bourbon forums, social channels, and collector communities. More importantly, it helped add to Blanton’s story and reinforce their position at the top of the ultra-premium bourbon category.
