A Bourbon Tour Website as Refined as the Experience
Crafted Like Fine Bourbon
We started with audience and competitor research to understand the unique expectations of their clientele—many of whom were planning once-in-a-lifetime trips. The new site emphasized both flexibility and curation, with UX designed to support everyone from first-time visitors to seasoned bourbon connoisseurs. Inspired by the warm tones and smooth finish of bourbon itself, the design brought a new sense of depth and luxury to the brand.
Built to Inspire and Convert
We built a new information architecture that gave equal visibility to each of their distinct tour offerings, while also elevating pages around rentals, company background, and expert education. Custom maps allowed users to plan their journeys without leaving the site, and clearer differentiation between tour types made navigation simple and inviting. At every stage, the website was designed to reflect the same attention to detail that defines the Bourbon Excursions experience.
Now ranked as TripAdvisor’s #1 Bourbon tour in Kentucky, the brand finally has a digital presence worthy of its reputation.
