Navigating a Trusted Name in Equine Health into E-Commerce

We developed a custom e-commerce site tailored to the specific needs of equine pharmaceutical sales, with strict compliance protocols built into every layer. From prescription workflows to secure checkout systems, the platform was engineered to support multi-state operations while maintaining AAEP and AVMA compliance. With those foundations in place, Hagyard was ready to grow quickly.

Our team launched a targeted digital advertising and social media strategy designed to reach highly specific audiences at key points in their decision-making process. Campaigns were optimized continuously based on real-time performance data, while our messaging focused on what set Hagyard apart: their pharmaceutical focus, veterinary expertise, and deep commitment to animal health. All of that resulted in a 7X return on ad spend and measurable growth across all ecommerce metrics.

Beyond just driving revenue, RedTag’s strategy expanded Hagyard’s reach from a regional name to a trusted provider in 40 states. By pairing digital precision with industry expertise, we helped establish Hagyard as a leader in the online equine pharmaceutical space.