Multiple Brands, One Recipe Database Solution for ABM
Building One Source of Truth
RedTag developed a custom recipe database that serves as the single source of truth for all ABM brands, along with an easy-to-use dashboard where the client can manage every recipe in one place. We standardized all recipe data and built a script that consolidated all product and cocktail images into one media library.
Seamless Deployment and Improved User Experience
Our team built a custom SDK that automatically populates recipes across each brand’s site, ensuring that the right content appears in the right place, without the need for duplicate work. The SDK integrated seamlessly with all four brand websites without having to change any aspect of the site design. The upgrade also introduced live search and dynamic filters, creating a faster and more engaging user experience across all four websites.
Smarter Tools for the Future
We did more than consolidate data. We empowered ABM’s content team for the future. RedTag built AI integration into the dashboard, enabling ABM to enter new recipes in any format, which the system then reformats to match the brand’s standardized structure. Because the database is API-driven and Shopify-integrated, it also future-proofs ABM’s digital ecosystem and can be easily added to potential future brand websites or mobile apps. For ABM, what used to be a fragmented, time-intensive process is now seamless, intuitive, and scalable.
