Uniting a Community Around the Future of UK Athletics

We built the campaign around four key pillars: Embrace Tradition, Enhance Experience, Lead Competition, and Provide Scholarships. These values became the foundation for messaging, creative, and outreach strategies. Working alongside Wrigley Media Group, we brought the campaign to life through storytelling, spotlighting the real experiences of student-athletes, alumni, and supporters. These stories created the emotional spark needed to inspire action across generations of Wildcats fans.

We collaborated closely with UK’s brand team to craft a visual identity that felt unmistakably Kentucky—modern and inspiring, yet rooted in tradition. From digital ads, printed mailers, and videos shared across alumni networks, every element combined to reinforce the campaign’s unified vision and drive momentum across channels.

Surpassing the $350 million goal was a milestone. But the real win was what it unlocked: scholarships for future athletes, state-of-the-art facilities, and a strengthened foundation for UK Athletics for decades to come. “Kentucky Can” proved that when purpose meets passion, the entire community rallies. We were honored to help turn that shared belief into lasting impact.