Fueling Expansion and Excitement for a Premier Gaming Destination

We began by deploying advanced location-based advertising, using geotargeting and geofencing to engage audiences near The Mint’s facilities and competitor locations. By combining proximity with strategic timing, we delivered high-impact messages to drive immediate action. Our campaigns were backed by deep audience segmentation, allowing us to tailor messaging for casual players, loyal patrons, and serious gamers alike.

As The Mint’s footprint grew, so did their need for staff from restaurant talent to gaming floor professionals. We launched targeted recruitment campaigns across job boards, social channels, and local outreach platforms, ensuring that each location was equipped to deliver the same high-quality service their brand is known for. Our recruitment strategy became a crucial pillar in supporting The Mint’s operational success at scale.

One of the most exciting moments in our partnership came with the development of one of the largest sportsbooks outside Las Vegas. We created a phased marketing approach that built anticipation long before launch, positioning The Mint as something more than a local gaming hall. With our help, they became a bold player in the national conversation.