Building a Modern Self-Storage Brand

The challenge wasn’t just to launch a brand. Each new facility, from Nashville to Palmetto Bluff, needed localized messaging, tailored SEO, and geo-targeted advertising to break through in a competitive category. We developed custom websites for each market, with streamlined rental flows and local content that helped convert search traffic into move-ins. Behind the scenes, we built an analytics infrastructure that let us pivot quickly, reallocate budgets, and fine-tune campaigns based on performance.

In a category often seen as utilitarian, we helped Citadel stand out with premium video content that made their facilities feel elevated and secure. These assets powered social and digital ad campaigns, while also enhancing the look and feel of each location’s web presence. At the same time, we optimized Google Business profiles and local SEO strategy to ensure each property showed up when and where it mattered most—resulting in a 150% increase in organic traffic year-over-year.

Citadel consistently exceeded occupancy goals, with some locations reaching full capacity within just a few months of opening. The brand successfully expanded into five major markets, quickly establishing recognition and trust in each. Our data-informed marketing strategies drove down cost per acquisition by 30% in the first year alone, while overall revenue surged by 200% as Citadel scaled its digital presence alongside its physical footprint.

Through it all, we maintained a consistent brand experience across every touchpoint—from web to social to signage—while optimizing for each location. Citadel is now positioned not just as a storage provider, but as a trusted neighborhood brand in every market they enter.