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PGA
Mission Brief
Since 2016, RedTag has been the trusted digital advertising partner for the PGA, collaboratively driving record-breaking success for major tournaments including the PGA Championship, the KitchenAid Senior PGA Championship, the KPMG WPGA Championship, and the Ryder Cup.
Client Name
PGAServices
Digital Advertising, Creative Production, TV Commercial Production, Event MarketingIndustry
Sports & Entertainment, TicketingPlatforms
Social Media, Digital Advertising, Television, Corporate Hospitality
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At A Glance
The Challenge
Collaborate closely with the PGA to continually innovate and improve digital marketing strategies for major golf tournaments, driving ticket sales and corporate hospitality bookings while maintaining the prestigious PGA brand.
Our Collaborative Approach
Advanced Digital Advertising
- Implemented sophisticated targeting and attribution models to reach the right audiences
- Continuously refined strategies based on performance data and emerging trends
Creative Production Excellence
- Collaborated closely with PGA's internal teams to produce compelling TV commercials and digital creative
- Ensured all creative aligned with PGA's brand while pushing boundaries to capture audience attention
Event-Specific Strategies
- Tailored approaches for each tournament, focusing on ticket sales for championships and corporate hospitality for the Ryder Cup
- Adapted strategies to local markets, ensuring relevance for each event location
Integrated Campaign Management
- Seamlessly coordinated digital and TV efforts for maximum impact
- Worked closely with PGA HQ to ensure alignment with overall marketing objectives
Data-Driven Optimization
- Utilized advanced analytics to continually refine targeting and messaging
- Shared insights with PGA teams to inform broader marketing strategies
Our partnership with the PGA exemplifies the power of true collaboration between agency and client. The success we've achieved together is a testament to the combined expertise of RedTag and PGA's internal digital and creative teams.
From our first major success with the record-breaking 2017 PGA Championship at Quail Hollow, we've consistently raised the bar for golf event marketing. This early win set the stage for year-over-year improvements, culminating in the unprecedented success of the 2024 PGA Championship in Louisville.
For the Ryder Cup, our focus on corporate hospitality sales has opened new revenue streams and enhanced the event experience for business clients. This tailored approach showcases our ability to adapt strategies to meet specific event needs.
The ongoing success of our partnership is evident in the anticipation building for the 2025 event in Charlotte. By continuously learning and improving, we're on track to set new records and reach even greater heights.
We're deeply appreciative of the trust the PGA has placed in us and the collaborative spirit of their internal teams. Together, we've created a synergy that consistently delivers results, pushing the boundaries of what's possible in sports event marketing.
As we look to the future, we're excited to continue this journey with the PGA, always striving for that next level of success. Our shared commitment to innovation, creativity, and data-driven decision-making ensures that each event will be more impactful than the last.
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