Driving Record Success with the PGA

Working hand-in-hand with the PGA’s internal digital and creative teams, RedTag brings advanced targeting, attribution, and analytics to every campaign. We adapt our approach to the specific goals of each event, from maximizing ticket sales for the PGA Championship to boosting corporate hospitality for the Ryder Cup. Our creative and production teams develop digital ads and TV commercials, creatively exploring to produce scroll-stopping visuals while adhering to the PGA’s brand standards. Each campaign is tightly integrated and optimized across platforms, channels, and tactics to ensure every dollar spent works harder.

‍

The 2017 PGA Championship at Quail Hollow was our first major breakthrough, smashing sales records and setting a new standard for what golf event marketing could be. That momentum grew through the years, culminating in the 2024 PGA Championship in Louisville, which was the most successful PGA Championship yet. Our campaign for the 2025 Championship in Charlotte has continued those trends, with a 60% conversion rate and 40x return on ad spend.

Our relation with the PGA is a strategic alliance built on trust, creativity, and constant evolution. Together, we’re redefining how major sporting events connect with their audiences.

‍