Driving Ticket Sales for the 2025 PGA Championship
A Longstanding Partnership Built for Speed
The PGA has long trusted RedTag largely for its ability to pivot quickly and adapt creative assets in real time. That agility was crucial for this next phase of switching from “register” to “buy” messaging without losing momentum. With graphics that reflected the legacy of the PGA and photos of star players from the strongest field in golf, we set out to capture the energy and prestige of a major championship.
Strategic Creative, Built for Impact
The campaign rolled out across Meta and Google, designed to meet golf fans wherever they were browsing. Our creative was anchored in high-impact photography, clean design, and messaging that built urgency for each tournament day. By working closely with the PGA team, we kept the process fast-moving and collaborative, ensuring our ads stayed aligned with ticket availability in real time.
Four Days. All Sold Out.
The results spoke for themselves. The first sales campaign quickly sold out both Friday and Saturday. The PGA loved the results so much they brought us back for a second push, which sold out Thursday and Sunday, completing a clean sweep of all four days. We achieved an estimated 42.9X ROAS and $1.15M+ revenue on Meta, and a 37.9X ROAS and $712K revenue on Google. The success of this campaign reinforced what the PGA already knew: when they need results, they can count on RedTag to drive success.
