Bringing Local Legend to Life for a One-of-a-Kind Triathlon
Folklore Meets Fierce Competition
We began by digging into the stories that make the region unique, from whispered Bigfoot sightings to the rolling hills of the Bourbon Trail. These elements formed the core of the brand. The custom logo—featuring a Wildman silhouette cleverly integrated as the “A” in WILDMAN—conveyed both power and personality.
Design That Tells a Bigger Story
From the color palette to the tone of voice, every element of the brand identity was crafted to reflect both the spirit of the race and the region’s character. The visuals leaned into wild terrain and primal energy, while our messaging balanced challenge with charm. The result was a cohesive brand experience that made the event both feel larger than life and deeply local.
An Award-Winning Identity
The Wildman Triathlon logo earned a Gold Addy Award for its originality and execution, but the real reward was the energy it brought to the event itself. What started as a local race has grew into a cultural celebration, drawing athletes and adventurers from across the region. For RedTag, it reinforced our deep belief that the best brands do more than look good. They invite people into stories they want to be a part of.
