Building a Click-and-Mortar Boutique
Omnichannel Strategy
Our full-funnel digital strategy involved launching campaigns across multiple platforms, including Google Shopping, Pinterest, TikTok, and Meta, alongside email and SMS marketing. We designed and built PinkTag’s Shopify storefront, continuously optimized it as the brand grew, and integrated our proprietary DataTag service to unlock insights about anonymous site visitors.
Blending Online Success with In-Store Energy
When PinkTag was ready to open their first physical store, we helped strategize the full experience. Our click-and-mortar approach ensured that online convenience and in-store excitement integrated seamlessly. Meanwhile, we extended their brand identity across platforms, helped the team launch new product lines, and doubled sales through social commerce innovations like Facebook Shops and Live Shopping.
The results speak for themselves: over 2,000% growth in just five years. With a 10X return on ad spend, customers in 11 countries, and a thriving retail location in Louisville, PinkTag’s growth story is just getting started. We’re proud to help write the next chapter.
