Launching a Legacy Home Entertainment Store to New Heights

We started by building a robust e-commerce site designed to mirror the quality and variety of Steepleton’s showrooms. The site was developed to have a smooth user flow and highlight their products with engaging content. We paired this with a holistic marketing strategy that tied online and in-store experiences together across channels, keeping messaging and brand voice consistent from TikTok to local TV.

By leveraging multiple platforms—TikTok for top-of-funnel awareness, Meta for engagement, Google for conversion, and broadcast TV for trusted local reinforcement—we reached customers at every point in the buying journey. Hyper-targeted local campaigns drove foot traffic, while strategic digital advertising fueled an unprecedented boom in e-commerce sales. Just three weeks after launch, Steepleton had cleared $100K in online sales—far exceeding their original annual goal.

The combined effort of the website and campaign resulted in a 12,000% increase in online sales and a seamless omnichannel system that continues to expand Steepleton’s reach while reinforcing local trust. This collaboration shows the potential of empowering legacy brands with innovative digital strategies.