Turning a Scenic Restaurant into Louisville’s Go-To Dining Destination
Adapting with Agility
When the COVID-19 pandemic brought the hospitality world to a halt, we helped River House pivot quickly. We shifted focus to takeout, outdoor dining, and safety messaging. From real-time updates to community-driven content, we ensured the brand stayed visible, engaged, and trusted. Beyond helping River House survive a trying time for the entire restaurant industry, our strategy built a platform for long-term resilience.
Elevating the Experience Through Storytelling
Our campaigns leaned into River House’s strengths: the panoramic riverfront setting and Chef Varanese’s creative vision. Through stunning photography, engaging content, and strategic event promotion, we positioned River House as a dining destination. Seasonal menus, chef-led dinners, and river-inspired events gave us endless ways to keep the story fresh.
A Brand Built for Locals and Travelers Alike
From social campaigns targeting Louisville residents to tourism partnerships that drew in out-of-town guests, our audience-first strategy helped River House thrive year-round. By optimizing local search, managing a consistent social presence, and tailoring promotions to both familiar faces and first-time visitors, we helped make River House a must-visit on any Louisville itinerary.
