Crafting an Authentic Online Experience for an Organic Cocktail Brand

We began with a full discovery process that included a website audit, competitive analysis, stakeholder interviews, and a mixology workshop with the client. The insight that shaped everything? Agalima’s audience doesn’t want artificial. They want an elevated, real experience rooted in classic cocktail culture. Our audience personas pointed to a refined consumer who entertains with care and chooses mixers that complement, not overwhelm, their premium spirits.

The new website draws from organic color palettes and textures, evoking the freshness of ripe fruit and the warmth of shared moments. We refined the information architecture to improve the e-commerce experience while weaving in the brand’s heritage and connection to the wider mixology community. Polaroid-style photography and content-forward design brought a sense of timelessness to the user journey, celebrating both the product and the people who use it.

Working in close collaboration with the client, our team delivered a scalable digital experience complete with custom page templates, elevated product imagery, and a clearly defined visual system. The result was a site that not only improved usability and storytelling—but helped position Agalima for future growth.