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Airstream AMP

Modernizing a Co-Op Program to Drive Better Leads

Airstream’s iconic travel trailers and touring coaches have earned them a legendary status in the RV industry. But behind the scenes, their AMP co-op marketing program—designed to support dealers across the U.S. and Canada—was in need of a refresh. Airstream needed to improve dealer participation, streamline the marketing process, and generate higher-quality leads, all without increasing overall spend.

Streamlined for Dealers

We began by redesigning the AMP interface to make dealer participation easier and more rewarding. With a simplified enrollment process and dealer-specific landing pages, we reimagined every step of the user journey to reduce friction and drive better outcomes. We also introduced advanced lead scoring and nurturing workflows, helping prioritize high-quality prospects for more meaningful dealer follow-up.

Smarter Campaigns, Lower Costs, Better Leads

Our team built targeted digital campaigns across Google, Meta, and programmatic platforms, backed by robust audience segmentation and A/B testing on ad creatives. Regular performance reviews and quarterly innovation cycles allowed us to continuously refine messaging, targeting, and design. The result was a Spring 2024 campaign that reduced cost per lead by over 50% while improving lead quality and ROI. Built on a data-driven foundation, Airstream’s updated AMP program boosted dealer engagement and fostered efficiency to support future sales growth.

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