Modernizing a Co-Op Program to Drive Better Leads

We began by redesigning the AMP interface to make dealer participation easier and more rewarding. With a simplified enrollment process and dealer-specific landing pages, we reimagined every step of the user journey to reduce friction and drive better outcomes. We also introduced advanced lead scoring and nurturing workflows, helping prioritize high-quality prospects for more meaningful dealer follow-up.

Our team built targeted digital campaigns across Google, Meta, and programmatic platforms, backed by robust audience segmentation and A/B testing on ad creatives. Regular performance reviews and quarterly innovation cycles allowed us to continuously refine messaging, targeting, and design. The result was a Spring 2024 campaign that reduced cost per lead by over 50% while improving lead quality and ROI. Built on a data-driven foundation, Airstream’s updated AMP program boosted dealer engagement and fostered efficiency to support future sales growth.