Driving High-Quality Leads for a Trusted Window Brand

We began by designing and developing a user-focused website built of RBA’s value proposition of superior products, expert installation, and exceptional service. Built with lead generation in mind, the site includes strong calls-to-action and easy navigation to guide users from interest to consultation. From there, we launched a full-funnel digital ad strategy across search, display, social media, and Local Service Ads, each tailored to capture homeowners at every stage of the decision-making process.

Our geo-targeting strategy proved especially effective. By analyzing performance data by ZIP code, we focused ad spend on the highest-converting areas, helping RBA increase ROI while identifying new opportunities for expansion. We continuously optimized campaigns with A/B testing and audience refinements, using real-time insights to make fast, high-impact decisions. In some cases, campaign performance exceeded expectations to the point where lead flow had to be temporarily paused—proof of the strategy’s impact.

This collaborative partnership has become a model for what happens when great products meet great digital strategy. Together with RBA, we’ve built a flexible, high-performing lead generation platform that evolves with market demands and supports long-term growth.