Building a Seamless Digital Experience for Patients and Providers
Research to Find the Path
RedTag began with in-depth client interviews and extensive research into CureTech’s range of products. This process highlighted how complicated it could be to get information about products, especially when it came to insurance eligibility and billing. We began with structure and story to ensure an intuitive user journey.
An Aspirational Creative Direction
The new site needed to go beyond presenting information to inspiring trust in the impact of CureTech’s therapies. The creative strategy leaned into photography and design elements that showcased active, healthy living, placing emphasis on outcomes rather than conditions. This aspirational approach positioned CureTech as not only a technology provider but also a partner in recovery and long-term wellness.
Clean Design, Seamless Functionality
Execution centered on building a clean, modern website that balanced professional credibility with ease of use. A streamlined navigation system allowed users to quickly find information about conditions and therapies and quickly purchase products. The CMS was tailored to be simple yet powerful, empowering CureTech’s team to manage and update content independently.
A Lasting Platform for Growth
The final website delivered a professional, intuitive user experience that made the product journey clear for both patients and providers. CureTech embraced the new platform enthusiastically, and since launch, RedTag has continued to work closely with the client to refine the site to accommodate new product launches and ensure it remains a strong foundation for future growth.
