EAT YOUR BOURBON printed in the center over top an image of soy being mixed

Hex Head Art

Turning Fan Passion Into E-Commerce Performance

Hex Head Art had found success carving out a unique space in the sports memorabilia market, but was ready to level up. They wanted to move from niche to premium, expanding across more teams and leagues while deepening their emotional connection with fans. RedTag partnered with Hex Head to build a research-backed brand strategy, a reimagined e-commerce experience, and a scalable marketing system that powered increased customer loyalty.

Explore the Brief

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An Adaptive Design System Backed by Research
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A Smarter Storefront Fueled by Fan Passion
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An Adaptive Design System Backed by Research

We began with fan surveys and market research, uncovering what truly motivates collectors and superfans. One idea became the philosophical core and central tagline of our brand strategy: Make Every Game a Home Game. We developed an adaptive, monochromatic design system built around team colors and tested concepts with real fans to refine our visual and messaging approach.

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A Smarter Storefront Fueled by Fan Passion

We used heat mapping, user flow analysis, and A/B testing to optimize and refine HexHead’s Shopify storefront. Our campaigns were highly targeted and used psychographic targeting and social listening to capture what fans were already talking about to convert that passion into purchases.

Over three years, Hex Head saw more than 400% revenue growth. With a strategy grounded in real fan insight, they’re now positioned as a premium sports memorabilia brand built to scale.