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Jabel

Reviving a Century-Old Jewelry Brand for the Digital Age

Jabel has been synonymous with “Quality without Compromise” for over 100 years. But while its craftsmanship stood the test of time, its brand needed to evolve. RedTag partnered with Jabel to breathe new life into this legacy luxury brand. We reworked its visual identity, crafted a modern digital experience, and repositioned it to thrive in a fast-moving online market while preserving its original soul.

A Logo Designed for Timeless Legacy

We began with the logo, drawing geometric inspiration from the “David Connolly” brand name to craft a stylized vector diamond. The resulting mark feels both timeless and elevated. It respects Jabel’s heritage while signaling a clear step forward. A custom color palette struck a similar balance, bridging old-world richness with modern restraint.

Crafting a Digital Home for Heirloom Craftsmanship

Our production team directed high-end photography that captured the artistry of each piece of jewelry. A sleek, new e-commerce website functions as both a showroom and a storytelling space, allowing Jabel to reach a global audience while still feeling exclusive and intimate. It’s a site designed to reflect the brand’s core of beauty, precision, and enduring craftsmanship. Jabel’s transformation is proof that even the most storied luxury brands can evolve without losing the glimmer that makes them one-of-a-kind.

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