Connecting Clicks to Real-World Sales for Pandora
Digital Touchpoints to In-Store Transactions
Our first priority was implementing advanced offline conversion tracking. This involved a custom-built solution that respected user privacy while tying ad impressions to real-world sales. From that foundation, we launched localized digital campaigns tailored to each franchise market, combining geo-targeting, local event tie-ins, and retargeting to guide customers from browsing to buying.
Empowering Franchise Owners with Effective Tools
To support consistency across locations without sacrificing local authenticity, we created flexible campaign templates that could be customized for each store. Franchise owners received hands-on training and ongoing support to ensure they could execute campaigns with confidence and clarity. Meanwhile, our centralized reporting dashboards gave them full visibility into what was working and where they could optimize.
A Seamless Omni-Channel Experience
By aligning digital promotions with in-store offers and maintaining brand consistency across platforms, we helped Pandora create less friction on the path to purchase. Campaigns went beyond clicks to drive meaningful action. Not only did this strategy boost store traffic, it gave franchise owners proof that their digital investment was paying off.
